HerfNet unveils new On-line marketing tools to assist members of the American Hereford Association (AHA) as they market Hereford seedstock and semen. Make plans to promote your upcoming production, consignment or private treaty sale to a world-wide audience via the internet. The AHA now offers On-line sale and semen catalogs and you can submit all the necessary information for these listings electronically. It involves downloading a template file for the appropriate type of catalog, entering information on sale animals or bulls and e-mailing the template to the American Hereford Association.

Catalog listings include pedigree and EPD details for each lot, obtained directly from AHA’s On-line database of 4+ million animals. Therefore, when submitting data for catalogs it is not necessary to provide pedigree and EPD information as the registration number is all that is needed to generate pedigrees & EPDs. An advantage of getting lot information directly from the AHA database is that all pedigrees are searchable allowing you to look through generations of Hereford cattle in an animal’s pedigree.

Notes on sale lots can be included with up to 50 words per lot, which are supplied by the seller. Pictures may also be included in the Sale, Semen & Private Treaty catalogs. While they are not necessary on each lot, it is an added way to promote your sale cattle and bulls. Keep in mind that once a picture is added to the database it will be accessed every time that animal is looked up in the AHA database.

Links can be included to additional introductory sale notes listing the schedule, staff, sale day and contact phone numbers, terms and conditions and directions or a map to the sale site.

For the same per lot fees as the rest of the animals in your catalog, up to 10 reference sires can be linked to your catalog. The same information is needed on the reference sire lots as the sale lots including registration numbers, footnotes and pictures. This same process goes for donor dams also.

Lots can be sorted and viewed according to lot number, animal name, sire’s name, EPD criteria, etc. This will be very helpful as potential buyers look through your catalog. They will be able to set their own specifications and parameters on the sale offering and in seconds will know which cattle are best suited for their operations.

These On-line catalogs can be linked to the members’ website and the same is true with the logos as the animal pictures. Logos can be displayed when animals that are owned by that member are looked up in the AHA database.

Following a sale, the listing will remain on-line for 1 month. Sale prices per lot can be included for each lot at no extra cost if provided electronically, or for $2.00 per lot if manual entry is required. It is not necessary to record the price on every lot and if you wish for sale results to be left On-line longer, a price can be negotiated for this service.